SEO Best Practice
With findability in mind there are a lot of aspects a developer can implement to make their site successful this can also involve other fields of development such as accessibility which make the site user friendly and more liked by google.
The best practices to implement for findability are usually free and easy to achieve through your html. These can be:
- Keyword rich content
- Online/email Marketing
- Social Media
- Website relevant Error 404 page
- Mod rewrite
- Google algorithm
Creating a site that is accessible and keeps user experience in mind ensures your site ranks better and users are more likely to spend more time on it and come back frequently.
That is the goal of any website to be viewed as much as possible.